Getting Started with Google Search Console

Introduction to Google Search Console

Google Search Console is an integral part of Google's infrastructure. It ensures your website is up to date and accurate, in order to rank higher on Google's SERP. The data that the console provides is essential for any company that wants their website to appear in the top ten in Google search results.  If you fall into this category, getting started with Google Search Console should be a high priority.

Google Search Console (formerly known as Webmaster Tools) is a service offered by Google for webmasters to monitor their websites’ performance in organic search results. This service allows webmasters to track historical data about how often their site appears in the search engine results pages (SERPs) and how often it ranks, what queries are generating traffic for them, and much more.

Google Search Console is a free web-based service that enables webmasters to monitor their sites’ real-time performance in Google Search results.

Google Search Console is a free service Google provides which enables webmasters to keep track of their site's ranking in the Google search engine results pages (SERPs). This monitoring tool can help you identify and diagnose issues on your site and make adjustments as needed.

Google Search Console couples with Google Analytics. This is a free, powerful, and comprehensive analytics service provided by Google. It tells you about how visitors interact with your website and mobile app, device type, location, new versus returning visitors, traffic sources (where they come from), what content they clicked on (what they like), and more. More on getting started with Google Analytics here.

Using Google Search Console for SEO

Google search console is a powerful tool that can be used to monitor your website’s activity. It has many features that are helpful in optimizing your site for Google. It offers insights on the search engine crawling stats, ranking, indexing and more.

There is a reason why it is called the Google Search Console even though it pertains to other search engines too. You can use this free tool to monitor your site's activity with Googlebot, find out when they last crawled your site, what queries they found on your pages and how often they are returning to index new content on our site.

Google Search Console Benefits & Best Practices

Google Search Console is a Google Product which helps webmasters manage their site's visibility in the Google Search Engine. It provides access to a number of reports and tools, which help them understand the performance of their site, diagnose errors, and work on improving their SEO strategy.

SEO is an important factor in the success of any website. The most successful SEO professionals follow best practices in order to rank higher on search engines for their respective keywords. These best practices include keyword research, on-page optimization, off-page optimization, and content creation.

Google Search Console can help with this, For instance, it provides insights about the technical issues which might be affecting the performance of your website, you can keep track of what Google will find when they crawl your site, and you can find out how well your site is indexed in search engines. You can see what keywords your site appears for and how many impressions and clicks your site gets.


Getting started with google search console is an essential step in optimising your digital marketing activities and start making data driven decisions.  This article from Google will walk you through   Need help? Get in touch

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