10 Ways to Make Blogging More Effective
You have finally started your own blog! But now you need to make sure that it is used for business purposes.
The Benefits of blogging for business are clear and are outlined clearly in this article by hubspot
In this article, I'm going to talk about ten ways on how you can use your blog for business. It doesn't matter what kind of industry you are in, these tips will help you continue to grow and expand your reach.
1. Start blogging
Simply put, you have to make a start. Dont worry about perfectionism, just get started.
2. Create content that is relevant to your company and industry
One of the best things about content marketing is that it is relevant to your product and can be customized for your industry.
Content Marketing provides a great opportunity to build relationships with customers, as content production is a long-term process. It provides an in-depth understanding of your customer’s needs and wants, which could help you develop better products and services.
3. Establish a new voice for your brand
A brand’s voice is the way they speak with their customers. It's the attitude they take when communicating with them. Their tone, their personality, the values they value and how they express these in different channels.
A brand’s voice should not be too stiff or formal (X) but also not too casual (Y). It should be a balance of both (Z).
4. Build an online community of followers who interact with you regularly
The internet is such an open place that it can be easy to get lost in the noise. With so many people making their voices heard, it can be difficult to differentiate yourself and your thoughts. Building a following is essential to success as an online content creator because it will give you control over the direction of your content and allows you to grow a community.
One of the best ways to build a following is by creating quality, regular content for your audience. It may take some time, but quality will eventually pay off because fans will come back for more. You should also try developing relationships with other influencers in your niche so you can widen your network and get more followers on social media.
5. Share content across multiple platforms to increase visibility and findability
The key to blogging for business content marketing is to give your content a long shelf-life. That way, your message reaches a wide audience, bringing more people into the fold and turning them into long-term customers.
It’s not always easy to amass a large following across different social media platforms. For instance, you might have 10,000 followers on Facebook but only 1000 on Instagram or Twitter. However, there are tools that enable you to share your content across multiple platforms at once with just one click. These tools will also synchronize the likes and shares from all of these platforms so that you don't have to search for them individually.
6. Include guest bloggers into your blogging for business strategy, if needed
Guest bloggers are a great way to get fresh content on your blog without the hassle of having to create it yourself. They have different backgrounds, interests and experiences and writing about them will attract new readers.
Blogging is one of the most popular ways to reach out to customers and potential customers these days. Guest blogging should be included in any blogging strategy because it can get you more followers, more traffic and more income.
7. Promote individual blog posts on social media to push greater reach
The best way to increase reach for a blog post is by promoting it on social media. It is important to promote individual blog posts on social media to push them out to more audiences and have them seen by a wider range of people.
One of the most common ways that individuals promote their blog posts is through social media. It is important for individuals to make sure they are posting their posts consistently as well as making sure that they are using different platforms in order to reach a broader range of people.
8. Conduct market research of the blog's readership in order to better understand their needs, interests, and priorities
The target market of the blog is the Millennial generation. The research showed that these readers are interested in topics such as business, finance, entrepreneurship, and marketing.
While Millennials are usually the most sought-after market segment, they can be hard to reach and engage. The key to successful marketing for this demographic lies in understanding their needs and interests.
9. Switch up the type of content you post when blogging for business
Variety is the spice of life, so they say. The same is true when it comes to social media content. Switching up the type of content that you post on social media can help keep your followers engaged and interested in what you have to say.
Including a variety of different types of content in your posts will not only attract more followers, it will also show them a side of you that they might not have seen before. For example, posting an inspirational quote one day and a picture from your vacation the next day isn't just fun for you, but it's fun for your followers as well!
10. Keep at it!
Its important to blog regularly, set yourself an achieve able goal and stick to it long term, this is where you see the true benefits from blogging for business.
Want 4 SEO ready articles per month written for you and ready to post on your blog? Have a look at our SEO battleplan here