A Comprehensive Guide to Creating a Digital Marketing Plan

In this section, I will discuss the process of creating a digital marketing plan. I will give a step-by-step guide to creating a digital marketing plan.

First, you need to know your business objectives and what your strategy for accomplishing them is. Second, you need to determine who your target audience is and what channels they use. Third, choose which channels are the best for reaching your target audience and which ones would be less effective. Fourth, create a content calendar that includes how often you will publish new content on each channel as well as when you will send out email campaigns and run ads. Finally, come up with conversion goals for every channel in order to measure success of your digital marketing campaign

The Importance of Creating a Digital Marketing Plan

Digital marketing is a strategy that requires planning and forecasting. It includes all the online marketing activities for a business, such as social media management, blogging, search engine optimization (SEO), email marketing, and more.

Therefore, it is important to create a digital marketing plan as soon as possible. This will help determine what type of content you need to produce in order to attract your target audience and convert them into customers.

The Importance of Your Digital Marketing Plan

The importance of a digital marketing plan cannot be overemphasized. A lot of businesses are now using digital marketing strategies to promote their products and services. This is because consumers have switched from traditional marketing methods to new forms of communication like social media platforms and search engines. It is important for businesses to understand that the traditional marketing they have been doing in the past no longer work as effectively as it used to do because customers now prefer digital channels instead of the traditional ones.

A digital marketing plan should be developed before any promotional campaign. Some companies start their campaigns without even considering what kind of business model they want, how they will create content for their target market, and what messages they want to send out to them. This means that a company’s content strategy may not be compatible with their

What is a Digital Marketing Plan?

A digital marketing plan is a document that outlines every aspect of the company’s digital campaigns, including CRM, SEO, and social media.

It can be used to create an overarching strategy for various marketing goals and objectives. It can be executed by using tools like analytics to measure the success of different campaigns and then adjust accordingly.

What Should Your Digital Marketing Plan Include?

1. Audience Analysis and Segmentation

Audience analysis and segmentation is an important part of any digital marketing strategy. It helps in understanding the needs and interests of the target audience so that the marketing campaign can be customized to attract them.

Audience analysis helps marketers in understanding what type of content is best for their target audience. They can also understand what language should be used, how to approach the campaign, etc.

Audience analysis entails using tools like Google Analytics, Facebook Ads Manager, Keyword Mapping Tool for Google AdWords, Twitter Analytics etc., where you find out more about your target audience like their geographical location, age group, sex ratio etc.

2. Business Goals and Objectives

Businesses need to have a well-defined strategic plan that is aligned with their goals and objectives in order to be successful.

In order to have a well-defined strategic plan, it is important for the business to first define its goals and objectives. Once these are determined, the company can then make decisions on what strategies are best suited for them as well as allocate resources accordingly.

3. Competitor Analysis

Its important to know who your competitors are.  As a start, identify the top 3 competitors that are crushing it in your area.  Success leaves clues and by doing simple audits of their websites and social media accounts, you can start to compete, or at least be aware of what you need to do to start outranking them.

4. Internet Marketing Strategy

The internet has given rise to a new age of marketing strategy that encompasses many different platforms and mediums.

Some great ways to establish a positive and successful online presence are through social media, SEO, email marketing, and video marketing. There are also many different tools for tracking the progress of your campaign with Google Analytics being one of the most popular.

5. Social Media Strategy

What social media channels do your buyer personas visit? how do they use them?  Do they lurk or do they engage?  How could you move them off social media and on to an e-mail list where you can build up a more one to one conversation and relationship?  Knowing this will ensure you don't waste time, money and resources "fishing in the wrong pond".

6. Campaigns

A Campaign is an "organised course of action to promote and sell a product or service" You may want to run several campaigns to sell different derivations of your product or service.  Campaigns have the end goal or awareness, engagement, enquiry or acquisition and will follow a journey reflecting this.  They may involve several marketing methods, paid and organic to deliver the end goal.

7. Budget

Everything costs, yes, everything.  Even "free" methods cost time and energy.  Its a good idea to scope out your hourly rate and match that how long it took you to do a task.  If you are doing paid advertising.  You will need a good idea what your metrics are.  You can read more on key marketing metrics here 

8. Measurement, Evaluation, and Analytics

Every article, app, blog post, and piece of marketing content is a product. In order to evaluate its success, you need to measure and analyze it.

There are a few ways that you can measure the effectiveness of your content:

-Number of shares on social media sites like Twitter or Facebook

-Number of comments on your posts

-Number of times your content has been accessed by viewers and readers

9.Customer Feedback

Businesses live and die by their customer feedback.  Poor service travels fast, especially when its all over social media, or your google my business page.  So any good digital marketing plan should have a "reputation management" consideration as to how you will handle your reviews, good and bad, as it will factor in to whether or not new customers choose you in the future 


If you want your digital marketing efforts to pay off.  A solid digital marketing plan will pay dividends with a clear roadmap to achieve the goals you have set out.  If you'd like a free digital marketing plan template, you can get one at the top of our homepage.  If you'd like help with your digital marketing plan, get in touch

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