Digital Marketing for Recruitment Agencies - How to Use Social Media to Drive Outstanding Results
Recruitment agency is a massive multi billion pound industry in the UK. There are countless "big players" out there, storefront recruitment agencies not counting the top billers who have gone freelance. This is great as it shows there is plenty of business to be done in this sector. The flipside of this is that it can become over competitive and saturated, so to succeed, you really need to stand out. One way of doing this is to get your digital marketing game delivering results. This article will look at digital marketing for recruitment agencies.
What is Digital Marketing?
Put simply, digital marketing is marketing via digital methods. This could mean social media, search engine marketing, e-mail marketing and so on. This article will focus on social media marketing for recruitment agencies. If you want to get a good grounding on digital marketing from a wider perspective, have a look at the beginners guide to digital marketing here
Why You Need Digital Marketing?
Digital Marketing is now an essential part of marketing. It helps you reach your target audience and gives you the opportunity to engage with them.
Digital marketing has evolved a lot in the past few years. Today, it includes managing social media and SEO for your website to run ads on Facebook or Instagram, which are two of the most popular platforms for digital marketing.
A lot of companies have started using digital marketing as a way to boost their business by getting more customers and generating more sales.
Agencies Should Start with a Strategy and Roadmap for Successful Digital Marketing Efforts.
A digital marketing strategy should be the most important factor in an agency’s success, but it is not the only thing. There are other factors that need to be considered for attracting and retaining customers.
The old way of advertising is dead and gone, and the rise of digital marketing has ushered in a new era of advertising where we are able to reach out to customers on a personal level. This form of marketing is more customized than traditional advertising because it uses data gathered from the customers themselves to build personalized messages that appeal to their needs and wants.
This form of marketing has allowed marketers to keep up with the ever-changing landscape of technology in order to stay relevant, like when Facebook ads first came out. Digital marketing for recruitment agencies should go way past lurking on LinkedIn messaging potential candidates or reposting job ads on social networks. We should look to provide value and establish ourselves in a position of authority, answering questions our audience is asking. As the saying goes, "Enter to conversation going on in their head".
Steps to Get Started with Digital Marketing Campaigns.
1. Determine what your target audience is, and what channels they are most likely to engage in
When considering digital marketing for recruitment agencies, content creators have to be able to create content that is appropriate for the various channels. This can be a challenge because every channel has a different tone and style.
The first step in creating good copy is to know who you are trying to reach. You should also know the channels that they are most likely to engage in. The best time of day for them to see your message varies depending on their age, profession, and other factors as well.
It's important for today's copywriter to be aware of the different styles of each channel they work with and how their tone will shape how readers perceive your message.
2. Create a content calendar
To truly succeed at social media marketing, we need to think ahead and plan out our content in advance. We need to think about our audience and the type of content that they would engage with. Do they prefer long form text? images? Videos? What platforms do they prefer? What times do they visit? Understanding this means that we can create a calendar of content in advance and schedule it in to auto post when we want it to. You can use apps like Buffer to autosechedule posts.
3. Create weekly social media posts at least 3 months in advance
Preparation is key when managing a company's social media presence.
It is not a coincidence that the top brands are often the most successful at social media marketing. They have a well-thought-out strategy that includes:
A content calendar for posts
A monthly content calendar for the blog
A person in charge of social media across all platforms and networks, including LinkedIn, Facebook, Twitter, Instagram, and YouTube.
4. Engage this audience through the use of paid advertising on Facebook, Google AdWords, etc.
When looking to advertise your business on social media, it is important to think about which type of audience you are trying to reach. As a business, you may be interested in targeting the general population on Facebook or Google AdWords, but it is also possible that you want to target people who are actively looking for the product or service that your company offers.
The most common social media outlets for businesses are Facebook and Google AdWords. Facebook allows businesses to target high-value audiences in their demographic while Google AdWords allows them to target specific keywords and phrases. It can also be less expensive because it only shows ads when a person searches for those specific terms, which means there is less waste of time and money.
5. Track your analytics and adjust your strategy accordingly as needed
In order to have the most success with a content strategy, it is important to track analytics and adjust your strategy accordingly as needed. Obviously, there are many different factors that can affect the success of your content. However, tracking analytics will allow you to get a better understanding of what's working and what isn't.
In order to determine which factors are affecting the success of your content you need to set up goals for each piece of content you create. Then, track how successful each piece is by comparing your actual results against those goals. For example, if one goal was for visitors to sign up for your newsletter then you would know if that goal was successful based on how many people subscribe after reading the article or seeing the video.
Looking to get started with your Social Media Planning? Have a look at the Social Media Battleplan here