Getting Started with Google Analytics

Since 2005, Google Analytics has been the go to provider for website analytics.  This powerful (and free) tool plugs into your website and returns useful insights on your website traffic.  This allows you to make data driven decisions on your digital strategy.

It is accessible on desktop and, more recently, on a mobile app, making it easy for you to keep tabs on your traffic when you are on the move.

In addition, it is possible to set up Google Analytics on your website in a few simple steps and without any coding experience. 

Getting started with Google Analytics Introduction: What is Google Analytics and How Does it Work?

Google Analytics is a powerful web analytics service. It is tried and tested and coupled with google search console, can provide you with valuable insights regarding your website traffic. It offers essential features and has been used worldwide to grow  online presence.  This article will walk you through 4 steps to getting started with Google Analytics.

Google Analytics is one of the most popular tools for analysing website traffic and tracking conversion rates. The tool's main goal is to help website owners identify and fix problems with their sites, as well as show the owner what content the site visitors like the best. Google Analytics will also report on where site visitors come from, (search engines, direct visits, etc.), how they got there (referrals), how long they stay, which pages they visit, etc. It can also track social media mentions (to see if people are talking about you).

Setting up Tracking Codes & Adding Goals to Your Website

One of the most important factors in digital marketing, is understanding which marketing channels are most effective for your business. In order to do this, you need a way to track the success of your campaigns. This tracking starts by adding a piece of code (known as an "analytics code") onto your website.

This code will tell you which pages on your site visitors are interested in and what they do when they get there. You can also use this data to set up goals for actions that should happen when people visit your site.  This could be making a purchase or clicking a button.  By setting these goals, you can understand which type of content is most popular with visitors and optimise future campaigns accordingly.

Google Analytics Dashboard & Homepage Options for Data Visualisation

Google Analytics is a powerful tool that lets you track and report on your site’s performance, including traffic sources, content performance, and customer interactions. You can use this data to improve your site and market it more effectively through using Google Data Studio

This dashboard is a great place for you to see the newest information about your site. All of the data from this section will be displayed in different ways on the Dashboard. However, you’ll be limited as to what types of data you can view at any given time because Google Analytics doesn’t allow too many metrics at once.

In order to create a better experience for those who are visually inclined, Google Analytics also includes two homepage portions: one with a graphical display of metrics and another with a basic text-based interface.


The main takeaway, if you don’t have Google Analytics already set up, make getting started with Google Analytics a priority as what you measure, gets managed. Need help? Get in touch

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