Getting Started with E-Mail Marketing
A marketing strategy is not complete without email marketing. It is an easy to low-cost way to get in touch with your customers, promote deals, and build relationships.
Email marketing is the act of sending emails to a group of people who have expressed interest in your products or services. It can be easily done through an email service provider like MailChimp, Aweber, etc.
The great thing about email marketing is that it reaches far more people than traditional marketing channels like television or print ads do. This makes it a much more cost-effective way for small businesses to reach their target audience.
E-mail Marketing benefits
Many businesses put a lot of focus onto social media marketing and yes, it works and if you do it well, provides results. However, we need to consider that social platforms are largely out of our control. They could change their algorithm so no one sees your content, they can change their rules so your strategy no longer works, or they could (in theory) shut down your account and cut you off from your source of marketing.
So, to mitigate this, any business needs to consider e-mail marketing as a string to their bow. Its free (after the autoresponder subscription), you have control over your list, the conversation on e-mail marketing is more personal and away from the "noise" of social media.
E-mail Marketing approach
1. Put a landing page on your website with an opt in form giving away something of value in exchange for the visitors e-mail address
2. Promote this page on your social channles and in your networks to drive traffic to it. To scale, consider running some paid ad campaigns to drive highly targeted traffic to this page.
3. Start getting subscribers
4. Write a sequence of e-mails that build relationships, add value and create trust
5. Every now and then, you can drop a pitch in there, but keep it low, 10% - 15%. The rest should be value
E-mail Marketing Platforms
There are many e-mail platforms out there you can use, we'll list the main ones here:
Mailchimp - A well known platform, at the time of writing, you can get a limited version of mailchimp for free
Aweber - Another well known platform, they also have released a free version of their service
Setting up an Email Marketing Campaign
An email marketing campaign is a marketing strategy that focuses on the practice of sending bulk emails to increase the number of potential customers. It is generally most effective when sent to past customers or people who have expressed interest in a company's product or service.
An email marketing campaign can be organised around various methods, including online shopping, website browsing, advertisements, and customer feedback. An email marketing campaign can be set up using different software packages with which an organization can manage their contacts with personalized messages.
When it comes to setting up an Email Marketing Campaign, there are many things you need to consider before starting. The first step would be identifying your target audience and creating an effective message for them. Once you have done this you will need to create a list of your contacts and find out what type
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Targeting Your Audience through Personalised Content
Today, brands are leveraging the power of content to drive engagement and build relationships with their target audience. The main goal of every company's marketing plan is to create relevant content that speaks to the needs of their customers. The two most common tactics that are used for this are personalization and targeting.
Personalised content is created by analyzing your customer’s data, psychographics, behaviour trends, etc., in order to present them with content that is tailored for them. Targeting is done through various techniques like geo-targeting or demographic targeting.
Through personalised messaging, brands can create a more loyal customer base who trusts the brand enough to purchase products knowing what they'll get in return.
Email List Analytics & Reporting Tools for Better Marketing Decisions
Email list analytics and reporting tools help marketers with better decision-making. They provide insights about their email list, such as the subscriber count, growth, engagement rates and open rates. These can be used to identify potential customers or just to track current subscribers.
Many marketers use such tools to monitor their email campaigns and identify best performing content for future campaigns.
If you'd like to talk about getting started with an e-mail marketing campaign, get in touch for a chat