The Complete Guide to SEO Analysis and How They Can Help You Grow Your Business
The SEO Analysis is an important step in the optimization process that usually takes place before embarking on a SEO campaign.
An SEO analysis and audit consists of reviewing your website's content, including metadata and links, to identify its strengths and weaknesses. The audit also provides recommendations for how to improve your site’s search engine rankings, informs you about potential issues with your site, and helps you identify opportunities for new content or linking strategies.
An SEO audit can help you grow your business by improving your website's search engine rankings.
What is an SEO Audit and Why Should You Do One For Your Business?
SEO Analysis are the best way to evaluate your online visibility, competitiveness, and how your site is performing. Not only do they help you improve your rankings on search engines but also increase your customer traffic.
A thorough SEO Analysis and Audit helps you identify any gaps in your company’s digital strategy and provides recommendations on how to improve them. It identifies what you are doing right, what you are doing wrong, and what areas require the most attention to improve your company’s ranking performance.
An SEO audit can be conducted manually or with an automated tool such as screaming frog that will quickly scan the website for errors that negatively affect search engine rankings. This tool can assess technical issues with site content, images or links that might be harming a company’s search engine ranking performance without the need of manual assessment by
What are the Requirements for an SEO Audit?
SEO analysis and audits are assessments of the strengths and weaknesses of a website’s SEO. The purpose of an SEO audit is to identify opportunities for improvement in order to rank higher on the SERPs.
There are many requirements for an SEO audit. Each company has its own set of requirements, but these general requirements can be applied to any company:
- Comprehensively examining a website’s content and structure, looking at what is working and what needs improvement.
- Evaluating the performance of a site in the search engine results pages (SERPs). You can track keywords that you rank for in Google Search Console or an external rank tracker. WhatsMySERP.com allows you to track 10 keywords for free
- Identifying opportunities for improvement that can be implemented by technical means or through content changes
What Is Covered in the On-page SEO Checklist?
On-page SEO is a process that focuses on improving a website’s ranking in search engines by making necessary changes to its content.
The on-page SEO checklist covers the following: keyword research, metadata, site structure, page titles and URLs, site speed optimization, titles and descriptions optimisation, content optimisation.
Technical SEO analysis will check for broken links, redirects, site speed, usability and the like. Screaming frog is a free tool that will give you a comprehensive report.
Off page SEO analysis will look at the backlinks that are pointing at your website. You may need to use an external tool here such as AHREFS backlink tracker
What To Do After the On-Page SEO Checks Are Complete?
After the on-page SEO checks are complete, you need to ensure that you have a mobile-friendly website. According to Google, more that 50% of searches are done from mobile devices. If people cannot navigate your site from their phones, they will find it difficult to access your content.
The first step is to make sure that your website is optimised for mobile users by reducing the number of clicks needed to navigate between pages and limiting the number of links per page. You can also make sure that any graphics or images on your site are optimized for different screen sizes.
Another important factor for consideration is your site’s speed because a slow loading website can annoy potential customers and lead them away from your page. The time it takes for a page to load will affect how long people stay. See more on improving your site speed here.
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