SEO for Recruitment Agencies
Earlier, we covered Digital Marketing for Recruitment Agencies from a social media marketing standpoint, in this post, we will look at SEO for recruitment agencies.
Digital marketing is one of the most cost-effective marketing channels that agencies can use to drive prospects and leads.
A digital marketing campaign for recruitment agencies is not a one-size-fits-all affair. A recruitment agency must invest time in researching the best digital marketing strategies that suit their business requirements, hiring a professional digital marketer and evaluating the performance of their campaigns on a regular basis to improve the ROI.
The ROI of digital marketing for recruitment agencies varies depending on what kind of agency you are running. If you are looking to generate more qualified leads for your clients, it might not be worth investing in social media or PPC advertising campaigns. But if your agency needs to recruit talent, a well-executed social media campaign can be an excellent investment with a high ROI.
Why Market Yourself Online?
Simply put, thats where your candidates/clients are searching! Outreach on social platforms such as LinkedIn is crucial but we also should consider SEO for recruitment agencies. This is where a candidate or client enters in “HR recruitment London” and your site pops up nice and high on Google
What Is SEO?
SEO stands for search engine optimisation. It is the practice of sending signals to search engines i.e. Google so that it reads our site as user friendly and of importance to its users. SEO is a slave to Googles Algorithm, which changes frequently, which means that all the “tricks and tip” are usually outdated pretty quickly.
What is SEO for Recruitment Agencies?
Recruitment agencies are in a constant struggle to maintain the integrity of their website. In order to be the first company that pops up on Google for a given search, they can use SEO techniques to improve their SEO ranking.
SEO for recruitment agencies can be done through different techniques: writing blog posts about specific topics that recruiters are looking for, optimizing the website’s title with keywords, and updating company information regularly. As long as you stick with some simple principles you can avoid losing your rankings when the algorithym changes:
Keep a tight technical website
You can run a technical SEO audit using tools like screaming frog and fix any technical or on page issues that your site has. Made sure your site loads quickly as this is a factor in ranking. You can check this at Pagespeed Insights.
Do keyword research
Write your pages and posts around keywords and phrase that your candidates and clients are searching for. If you are stuck on where to start, head to this post on how to do keyword research to get started. Once you have your keywords, include them in the titles, H tags, meta-description, slug and the alt text of the featured image. Avoid using the same keyword twice (only optimise for a keyword once on your site, then use different variations for different pages/posts.
Post regularly (at least weekly) but resistent the temptation to copy and paste articles to reuse, this will go against you in a drop in rankings as Google will see this as duplicate content. Post jobs but also post articles and videos that add value to your candidates. Share your content on your social networks for extra exposure.
Develop an off page strategy
Get your agency listing on Google my business and fill in all the information. Add your site to the relevent social networks and as many relevent local directories as you can.
Digital Marketing Benefits for Recruitment Agencies
Digital marketing has been around for a while, but it has evolved to meet the needs of the modern world. Agencies and corporations are using digital marketing as a tool to attract, recruit, and retain talent.
Digital Marketing is now at the forefront of any company's marketing strategy. It is a powerful way for companies to reach potential customers and candidates through video content, social media posts, website design and much more. The best part about digital marketing is that it can be tailored to your audience's needs.
Many recruitment agencies have started leveraging digital marketing as an integral part of their overall recruitment strategy in order to give themselves an edge over others in the market.
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